Understanding your market is a critical step in building effective strategies & plans.
In order to understand our local area and demonstrate agile in action, this week we:
- created a service to download information about companies in local post codes starting with KT8, KT10, KT12, KT13, TW16 & TW17
- downloaded the latest two annual reports from Companies House for each company
- Used optical character recognition to extract key data from companies lodging via PDF documents
- Extracted key data from companies lodging via iXBRL
- Geo-located each postcode in the UK to a latitude/longitude
- Created a searchable map & analytics to understand by industry, sub-industry and location key metrics about the company
Integrated this service with our sales force automation &customer relationship management solution
At the top of the page is an example of a dashboard demonstrating the results